Facebook is the leading platform for all kind of business owners to promote their products and services. Already Facebook has more than 50 million small business pages on their platform and around 41% US small business owners use it with 1.9% follower(like) growth rate. Also Facebook responsible for spreading news, 63% people get brand or entertain or world news from Facebook. Now, here we present some more interesting cool facts about Facebook pages that might be help you to promote correctly your products or services on this social media giant by a page.
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| Image by Mirror UK |
The most liked page on Facebook is "Facebook for Every Phone" with whopping 507 million page likes by April 2016.
50 Million Small business has Pages
In January 2016, According to TechCrunch more than 50 Million small business has pages on Facebook for their business.
41% US Small Businesses use Facebook
According to eMarketer, There are more than 41% US small business owner used Facebook to promote their business during 2015 Spring.
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| Image by Sprout Social |
Most Liked Person
The most liked person on Facebook is "Cristiano Ronaldo" with whopping 111 million fan likes by April 2016.
Top Industry for Likes, Comments, Shares and Link Clicks
"Media and Entertainment" was the top industry in Facebook with average 915.3 likes, 145.7 comments, 196.8 shares and 412.0 link clicks per post according to ExactTarget's 2014 research.
Top Day of a Week for Highest Amount of Likes, Comments and Shares
"Friday" was the top day in a week to post highest amount of likes, comments and shares on Facebook posts according to CMO's Q1 2014 report.
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| Image by Adweek |
According to Mark Zuckerberg during his 2015 India Tour, There are currently 1.5 million small/medium businesses in India has a Facebook page for their business.
Top Fast-Food Chain on Facebook in 2014
In 2014, "Subway" was the top Fast-Food chain on Facebook with more than 972,273 total Facebook engagement(measuring shares and likes).
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| Image by Mcdonald's UK |
Top Fast-Food Chain on Facebook by Likes
In April 2016, "McDonald's" was the top Fast-Food chain on Facebook by likes with more than 63 million total Facebook likes on their page.
The Most Influential Books on Facebook
The "Harry Potter" series books was the most influential books in 2014 on Facebook according to Facebook Data.
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| Image by Marketing Land |
According to data from L2 Think Tank in Q2 2015, In the United States there are 99% fashion brands adopted Facebook for their campaign.
84.7% US Companies(100+ employees) Like to use Facebook
84.7% of US companies with more than 100 employees were like to use Facebook for their marketing activities in 2015 according to eMarketer.
63% Users Get News from Facebook
Average 63% of users get news from Facebook in 2015 according to PewResearchCenter.
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| Image by Constant Contact Blog |
2% Organic Reach on Promoted Post
In 2014, Facebook's average Organic Reach was only 2% on promoted post ads.
87% Posts went Unanswered
87% of all posts published by pages on Facebook went unanswered. They did not respond a single time to any of those posts.
1.48 Posts Per Day
In Q2 2015, Facebook pages post average 1.48 posts per day.
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| Image by PopSugar |
According to Kentico Software, 40% People on Facebook liked a brands because of their previous interest.
39% People Like to Receive a Special Offer
According to Kentico Software, 39% People like or follow brands to receive a special offer.
12% People Like a Brand Page Because of a Friend Recommendation
According to Kentico Software, There are 12% people on Facebook liked a brand page because of their friend recommendation.
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| Image by Slide Share |
68% Don't Pay Attention
68% people don't pay attention to Brand's post that previously they liked on Facebook according to Kentico Software.
"Uninteresting Posts"
32% People unlike or unfollow a brand because of "uninteresting posts" according to Kentico Software.
36 Posts per Month
In 2013 according to Socialbakers, Average 36 posts were published monthly by a Facebook page.
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| Image by The Wire |
Facebook pages with more than 100,000 likes tended to post more often than those who has less than 100,000 likes.
1.9% Follower Growth Rate
The average Facebook follower(like) growth rate was 1.9% during the second quarter of 2015.
Top Facebook Publishers on February 2016
The Top publisher on Facebook on February 2016 was "BuzzFeed". With more than 2.6 billion video views in February 2016.
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| Image by SEO Clerk |
70 Pages Liked by Average US Users
According to Socialbakers, As of April 4th 2013, United States average users liked more than 70 pages on Facebook.
2.11% Estimated Organic Reach of a Post
In February 2014, The average organic reach of a brand posts(pages with 500,000+ likes) was 2.11% of their total audience according to Social@Ogilvy.
92% US Charities And Nonprofit Organizations Use Facebook
According to eMarketer on Spring 2014, There are about 92% of all charities And nonprofit organizations in the United States used Facebook social media platform.
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| Image by WallBlog UK |
According to Good2BSocial, There are about 64% of all top 50 U.S. law firms has social pages on Facebook.
47% Users Thinks It is the Quickest Way to Solve Issues
According to 2014 study by Accent Marketing, 47% Facebook users thinks social media channel was the quickest way to solve Brand's customer service issues.
40 Characters is the Ideal Length for a Post
In Facebook 40 Characters is the ideal length for a Post to gain more engagements. A study showed that, ultra short 40 character posts received 86% higher engagement than others.
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| Image by Degordian |
75% Posts were Photos
According to March 2014 research by Socialbakers, There are more than 75% of all posts published by pages contain a photo.
Pages Liked by Users Percentage
According to Kentico Software February 2014 survey, 39% users liked between 1 to 10, 13% users 11 to 30, 8% users 30+ and 40% users liked 0 brand page on Facebook.
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| Image by Adweek |
According to March 2014 research by Socialbakers, There are more than 10% of all posts published by pages contain a link.
0.073% Engagement per Follower
Facebook brand pages generate average 0.073% engagement per follower(liker) on every posts according to Forrester Research Q1 2014 report.
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| Image by GSMArena Blog |
20% UK users Purchase a Product by Facebook
According to Verdict e-Retail Survey 2014, 20% of United Kingdom's 15-24 year old users purchased a product by clicking through Facebook.
$55 Average Order Amount on Facebook
According to research from Shopify on Q3 2013, The average price ordered by a consumer on Facebook is $55.
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| Image by Facebook Studio |
There are 49% users has a positive interactions with brands on Facebook according to Forrester Research Q1 2014 report.
20% Users has Negative Interactions with Brands
There are 20% users has a negative interactions with brands on Facebook according to Forrester Research Q1 2014 report.
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| Image by Forbes |
10 Billion Views in "ALS Ice Bucket Challenge" Videos
There are estimated more than 10 billion views generated in "ALS Ice Bucket Challenge" videos on Facebook alone in 2014 summer by more than 440 million users according to Facebook.
17 Million "ALS Ice Bucket Challenge" Videos
There are more than 17 million "ALS Ice Bucket Challenge" related videos were uploaded on Facebook between June 1 and September 1, 2014 according to Facebook.
28 Million Posts, Comments, Likes
There are more than 28 million "ALS Ice Bucket Challenge" related posts, comments and likes are generated in 2014's summer on Facebook.
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