Facebook is the leading platform for marketers to promote their products and services. About 1.6 billion people use Facebook actively and it is the great opportunity for marketers. There are currently 2.5 million marketer use Facebook for marketing their brands or services. Currently mobile holds around 78% of Facebook advertising revenue and iOS based ads generate 17.9 times more ROI than Android based mobile ads. Here we present more marketing facts about Facebook Advertising that might be help you to promote correctly on this social media giant.
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| Photo by Entrepreneur |
In 2015, Facebook approximately earned 78% of their total advertising revenue from mobile.
2.5 Million Active Advertisers
According to Facebook, They currently has 2.5 million active advertisers on their platform(September 2015).
92% Social Marketer Use It
According to Socialbakers, There are approximately 92% of all social marketer in the world has been using Facebook advertising platform in 2014.
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| Photo by Crazy Fun Facts |
0.9% Global CTR
0.9% was the global average Click-through rate(CTR) on Facebook ads in 2015.
$5.99 CPM Globally
$5.99 was the global average Cost-Per-Thousand-Impressions(CPM) on Facebook ads in 2015.
$0.64 CPC
$0.64 was the global average Cost-Per-Click(CPC) on Facebook ads in 2015.
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| Photo by Mashable |
In 2014, Report by Marin Software said about 48% advertisers target US to promote their products and services.
1.25% CTR on US Custom Audience Ads
According to eMarketer, A research by Kinetic Social found that there are average 1.25% Click-through rate(CTR) on re-targeting or custom audience display ads in the United States in 2014.
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| Photo by Mashable |
7.75% of Global Digital Ad Revenue
According to eMarketer, In 2014 Facebook holds around 7.75% market share of global digital ad revenue in the world.
18.4% of Global Mobile Digital Ad Revenue
According to eMarketer, In 2014 Facebook holds around 18.4% market share of global mobile digital ad revenue in the world.
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| Photo by Bufferapp Blog |
According to Adroll, In 2014 "Learn More" was the top performing Call To Action(CTA) buttons on Facebook ads.
"Shop Now" Most Popular Call To Action Buttons on Ads
According to Adroll, In 2014 "Shop Now" was the most popular Call To Action(CTA) buttons on Facebook ads.
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| Photo by Shawinc Press |
30% Ads are Mobile App Install Advertisements
According to Nanigans, About 30% of all Facebook advertisements are Mobile App Install Ads in 2014.
0.6% CTR on Mobile App Install Ads
Facebook's Mobile App Install Ads Click-through rate(CTR) was 0.6% in 2015.
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| Photo by VerticalResponse Blog |
According to Socialbakers, 75% of brands on Facebook promote their posts in first quarter of 2015.
50.1% Ads Promote with Unpublished Page Posts
According to Nanigans, About 50.1% of all ads on Facebook are promoted with unpublished page posts in Q2 of 2014.
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| Photo by Business 2 Community |
2.5 Million Post are Promoted in 2012
Nearly 300,000 pages are promoted more than 2.5 million posts on "Promote Posts" ads within 7 months of its first introduced(2012).
300,000 Pages Use Promoted Posts in 2012
Nearly 300,000 pages used "Promoted Posts" ad option in 2012 to promote their post. It first introduced in June 2012.
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| Photo by CultofAndroid |
A study showed that in 2013, Mobile ads on iPhone are more likely to generate 1,790% more Return-On-Investment(ROI) than ads on Android. That average 17.9 times higher than Android.
610% More RPC on iPhone than Android
A study showed that in Q1 2013, Mobile ads on iPhone are more likely to generate 610% more Revenue-Per-Click(RPC) than ads on Android. That average 6.1 times higher than Android.
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| Photo by Shutterstock |
68% Match Rate in Email Custom Audience Ads
68% average match rate in Facebook's Custom Audience ads in 2015 when advertisers use email list to target their customers.
25 Million Commercial licensed Photos
According to Shutterstock, There are more than 25 million Shutterstock high quality photos are provided to advertisers in Facebook to use commercially in their ads in 2013.
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| Photo by Mashable |
A study showed that, In the first 9 month of 2013 on Facebook retail's ads generated average 152% Return-On-Investment(ROI).
0.20% CTR on Retail Advertisements
A study showed that, In the first 9 month of 2013 on Facebook retail's ads generated average 0.20% Click-Through Rates(CTR).
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| Photo by Mashable |
$3.73 per User Revenue
According to FB Earning Report, $3.73 was the global average revenue per user in the fourth quarter of 2015.
$1.59 per User Revenue in Asia Pacific
According to Statista, $1.59 was the average revenue per user in Asia Pacific countries in the fourth quarter of 2015.
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| Photo by Mashable |
According to Statista, $13.54 was the average revenue per user in United States and Canada in the fourth quarter of 2015.
$4.50 per User Revenue in Europe
According to Statista, $4.50 was the average revenue per user in Europe in the fourth quarter of 2015.
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Thanks a ton for sharing these interesting marketing facts about Facebook advertising. I liked reading through this because I too want to hire the facebook ads management services for my local shop’s promotion. All these facts that you have shared here are making me more interested in FB campaigns.
ReplyDeleteMarketing on FB has become the most important methods because there are more chances to be successful. I also hired facebook ads management Los Angeles service and got to know how amazingly FB can increase the sales without spending too much. That’s why I suggest this service to others as well.
ReplyDelete